Mass Mailing As A Way Of Marketing Your Book
June 12, 2010
Email campaigns to help in marketing your book do present some results if you have enough people with large enough lists. Keep in mind the many variables that affect how successful such a campaign will be.
Many marketers assemble lists, many of them take several years to build one and continue to add to it regularly. How exact lists are varies by the person who gets the data. Some lists might have several thousand names, but that doesn’t mean that they are all active or even alive. So the list gets shorter for the people who will actually see the emails that are sent.
There is a very low open rate of mass mailings even for the people who receive them. You probably trash many emails because you aren’t sure if they are safe or expect that they are pitches for some product.
Not only does the recipient have to open the email, the next step is to click on the link to go to the sales page. The rate of people who actually do this is calculated at 10%, which reduces the numbers once more. By this time, your mass mailing has gone from astronomical numbers to hundreds.
Finally, when the people who actually do get to the sales page arrive there, a buy rate from them of 25% is more than a gracious assumption. Doing the math based on assumptions is always rolling the dice, but it’s a safe bet when marketing your book, based on data and tendencies, that a mailing of a million emails will generate sales in the range of 125 to 500 books.
The up side to this is that it amounts to some money. The down side is if you are marketing your book this way, it is a one shot deal. People have a tendency to become worn out with a sales pitch that keeps coming into their mailbox.






